{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

{Hermès' Success Has Actually Been Driven by Scarcity

While many deluxe brand names drive exposure via social media advertising, celebrity partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items haven't changed a lot in years; it does not have TikTok, and doesn't give celebs cost-free bags.|He

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